Hoo You Know asks every guest the same five questions to ensure consistency across roles and industries. This encourages readers to build familiarity with the format, allowing them to return to the sections they find most relevant.

1. COLD OPEN: How Did You Get Your Start?
2. TURNING POINT: What's A Challenge You Faced Early On?
3. INDUSTRY INSIDER: What Do People Misunderstand About [Your Role/Industry]?
4. STEAL THIS: What's A Question You Love To Be Asked Or Love To Ask?
5. IF I WERE YOU: Do You Have Any Advice For Students?

Article titles follow a three-theme structure, teasing the content to come with creativity and often alliteration. Examples below:

• CNN's CFO, Christmas Favors, Comfort Zones
• Software Engineering, Hiring Freezes, Hunting Antelope
• Olympic Coaching, Accounting, The NCAA Changing Climate
• AI Founder, Reframing Risk, Skipping The Line
• Paralegal, Persistence, and Passing Paper