Our costs remain low, increasing gradually with audience size, while advertising revenue scales rapidly in proportion to that growth.

Advertising real estate is valued based on the niche of our reader base.

Every week, we connect career-ambitious students and alumni at one of the nation's top collegiate brands, the University of Virginia. Our readers are 60% UVA students and 30% alumni.

For a sponsor looking to reach that community - a large firm for recruiting, a fellowship, a global brand - that story amplifies our value beyond traditional metrics.

Pricing also depends on Avg Open Rate and Avg Click-Through Rate (CTR). For every person we send the newsletter to, how many of them open the email, and how many click on a link in the email.

We position well against newsletter industry benchmarks.

	Hoo You Know (last 3 Mo)	Industry Benchmark
Avg Open Rate	59%	43%
Avg CTR	4.5%	2%

Footnotes

1. Data from Feb 2025 (launch) to March 2025. ↩